Marketing Activation: PEFA Murang’a Regional Youth Conference 2025
By Meshack M. Ngangi, MPRSK, MMCK | 19th December 2025 The Co-operative University of Kenya actively engaged with young people for a marketing activation at the PEFA Murang’a Regional Youth Conference between 15th and 19th December 2025. This major regional forum that brings together learners preparing for the transition from secondary school to university/higher education. Held at Gituru Boys High School in Kangari Zone, the conference attracted approximately 1,400 youths drawn from seven districts across Murang’a County, the majority of whom were high school students and recent Form Four leavers from the Pentecostal Evangelistic Fellowship of Africa (PEFA) seeking spiritual nourishment and mentorship, guidance on their academic and career pathways. The conference provided an ideal, community-based platform for the University to support young people at a critical decision-making stage in their educational journey. During the conference, Ms. Lilian Nkatha, a Marketing Officer in the University’s Corporate Communication and Marketing Department, delivered structured and student-centred career guidance sessions aligned with its mission of providing quality education, training, research, and consultancy that produce leaders for national and global development. Through interactive discussions and direct engagement with learners, participants were guided on career choice, emerging professional opportunities, post-secondary education pathways, and application processes. Emphasis was placed on helping students align their talents, interests, and subject strengths with future aspirations, reinforcing the importance of early career guidance in preparing young people for meaningful participation in the economy and society. The officers from the University, Meshack M. Ngangi and Marcella Kinya also used the forum to introduce learners to a wide range of Diploma and Degree programmes offered through its Institute of Technical and Vocational Education and Training (I-TVET) and its three academic schools: the School of Co-operative and Community Development, the School of Business and Economics, and the School of Computing and Mathematics. The form four leavers were guided on how these academic pathways are designed to respond to current labour market demands while promoting skills development, innovation, entrepreneurship, and community impact. This engagement reinforced the University’s positioning as a leading institution in co-operative education and community-focused development, underpinned by its commitment to quality co-operative training as a foundation for sustainable development and transformative leadership. Recognizing that access to higher education is often constrained by financial limitations, the University staff offered practical guidance on available government funding opportunities through the Higher Education Loans Board (HELB), including scholarships, loans, and bursaries. Learners were taken through application requirements and pathways, enabling them to understand how to access financial support and plan responsibly for their higher education journey. This intervention was particularly significant for the many Form Four leavers in attendance and reflected the University’s commitment to inclusive access to education. Participation in the PEFA Murang’a Regional Youth Conference forms part of The Co-operative University of Kenya’s broader outreach and student support initiatives aimed at empowering communities and supporting young people as they transition confidently into university life. By engaging learners within a trusted church and community setting, the University continues to provide timely, accurate, and relevant guidance that nurtures ethical, innovative, and socially responsible leaders capable of contributing positively to national and community development.
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