Mission – To provide results-oriented advertising, public relations, and marketing to meet our client’s objectives.

Vision – To manage the public’s perceptions in an increasingly complex, fast-paced, and interconnected world.

Strategic Objectives

• To create awareness and a favourable image for The Co-operative University of Kenya.
• To build goodwill amongst The Co-operative University’s target market through community, philanthropic, and unique programs and events.
• To create the proper channels for awareness to ensure messages reach our target audience.

DEPARTMENTAL OBJECTIVES

• To create awareness and a favourable image for The Co-operative University of Kenya.
• To build goodwill among the Co-operative University of Kenya’s target market, represented by community, philanthropy, and unique programs and events.
• To provide vital marketing concepts and excel at customer service.
• To become a marketing partner with our clients. We desire to measure success for our clients through awareness, increased sales, or other criteria mutually agreed upon between The Co-operative University of Kenya and all our clients.
• To closely monitor numerous media channels for public comment about The Co-operative University of Kenya and its programs.
• To manage crises that threaten the image of the institution.
• Departmental policy documents.

Departmental service delivery charter.