By Meshack Ngangi
The Co-operative University of Kenya has invested targeted efforts in marketing campaigns geared towards popularizing and marketing the University’s programs among various prospective students from different markets countrywide.
Also, the marketing expedition sought to further the institution’s efforts to establish a unique brand that is outstanding and uniquely known to different stakeholders.
In this regard, the University, through the Corporate Communication and Marketing Department, participated in the Mwea Sub-County Educational and Career Day on Saturday, March 23, 2024, at Gategi Girls Secondary School in Mwea.
The marketing exercise aimed to showcase and exhibit the University’s cutting-edge academic programs and professional courses during the educational and career fair.
Ultimately, the marketing activation aimed to offer prospective students career guidance and further the university’s undisputed reputation in higher education.
