Goal of the Programme
The MSc Marketing, innovation and Technology programme departs from the generic marketing courses that assumes marketing practices are fixed features of market reality. Instead, it shows how innovation and technology can proactively shape and create new markets and marketing landscapes. The MSc Marketing Innovation and Technology seeks to equip students with the knowledge and skills to plan and implement new marketing thinking and activities that contribute to the success of the commercialization of new innovations and technologies.
Admission Requirements for the Proposed Programme
In addition to the general admission requirements for masters programmes the Master of Science in Marketing, Innovation and Technology admits students with the following qualifications:
- Bachelor’s degree in Economics, Business Administration, Business management
- Bachelor’s degree in any filed plus a professional qualification and practice in marketing
- Bachelors in Technology, computing and information, communication and Technology.
Bachelors in innovation and Entrepreneurship
- 1 Unit Distribution
| UNIT CODE | COURSE NAME | CONTACT HOURS |
| YEAR 1: SEMESTER 1 | ||
| MMKT 5101 | Marketing Management-Theory and Practice
|
42 |
| MDSC 5101 | Business analytics
|
42 |
| MCOB 5101 | Leadership, Management & Governance in Cooperatives
|
42 |
| MMGT 5101 | Managing Innovation and Change Strategy | 42 |
| MFIN 5101 | Financial Analysis and Control Systems | 42 |
| MMKT 5102 | Consumer Psychology, Experience and Insights | 42 |
| MCIT 5101 | Information and Communication Technologies | 42 |
| MCIT 5102 | Cyber Security, Forensic Audit and Digital Risk Management
|
42 |
| YEAR 1: SEMESTER 2 | ||
| MMKT 5203 | Marketing and Behavioural Economics | 42 |
| MMKT 5204 | Retail Marketing and Digital Strategy | 42 |
| MMGT 5202 | Strategic Management: Theory and Practice | 42 |
| MMKT 5205 | Strategic Market Planning in High-Tech Firms | 42 |
| MIMM 5201 | Innovations and High-technology Environment | 42 |
| MMKT 5206 | Marketing of Disruptive Innovations and Technologies | 42 |
| MIMM 5208 | Intellectual Property and Innovation Law | 42 |
| YEAR 2: SEMESTER 1 | ||
| MRES 5201 | Research Methods | 42 |
| MMKT 5107 | Marketing and Innovation/Technology/Management Seminar | 42 |
| YEAR 2: SEMESTER 2 | ||
| MCSI 5202 | Research Project | 42 |